• Dan Gardner

5 Years Later

Hey guys!

It's been a while since I've updated the B&G blog, so I thought I'd give you all a quick update and talk about the brand "5 Years Later"..

First of all though, let's take it back to the beginning...

So it was in late 2014 when I was inspired to create some sort of brand of my own, something that I could build my own personality and inspirations in to. At that time though I had no real idea of what I wanted to do with this "brand" or what it would look like in reality. I just knew I wanted to start.

From that point on I remember drawing inspiration from other shops and brands such as Thomas Farthing London, Cravat Club, and the legend that is, Paul Smith. I had so many ideas and couldn't wait to put them into action.

It was around February 2015 that I came up with the name "BROTHER & GENT" for the brand. I couldn't tell you exactly what inspired the name, I was just running ideas through my head and felt that it held the right weight and represented how I imagined it... if that makes sense?

From February 2015 to February 2016 I worked hard on getting a respectable product range ready to launch. To do this I started buying in products and accessories from manufactures and labeling them up as Brother & Gent. I made sure these products were top quality and all made from good fabrics.

Then in August 2015 came the Brother & Gent debut. One of my best friends asked me if I'd provide the ties for his wedding day. Here's a photo of the groom and his best men in the Silk & Knit Sunburnt Orange ties.

It felt good to have this special occasion as the debut for Brother & Gent!

Then a few months later in February 2016 I launched the online store and continued to work on more product ideas. As time went on I realised that although I loved the products I was selling, they wasn't designed by me, so therefore they lacked originality. The more I thought about this, the more I then understood the direction I wanted to take the brand.

I wanted Brother & Gent to be a reflection of the inspiration that we can all take from life, I wanted the products I sell to HOLD REAL MEANING and just make people feel good!

So in February 2017 I temporarily closed the store and worked hard on designing a range of my own products. This was a very long process - especially as I had no real idea what I was doing... obviously I'd never done this before.

Thankfully I had a friend, Will Farrant (a Creative Designer) who helped tremendously in the process of converting my designs / artwork / sketches into a digital format, so that they could be printed onto fabrics. We actually collaborated together on the first set of designs that I called "William & Old", you can read more about that collection via the link below.

It wasn't until February 2019 (why is it always February?), 2 years later that I re-launched Brother & Gent and introduced a whole new collection of my own ORIGINAL DESIGN products. You can read about these designs (via the links) below:

The 'Cacti Love' design

The 'William & Old' design

The 'Time' design

The 'Wake Up.' design

The 'Muang Thai' design

The 'Signature Squares' design

And various T-shirt designs

Over the last year I've enjoyed sharing these new designs with you all and finally being able to present Brother & Gent as an original British brand.

Also, over the past year I've introduced a range of street & urban-wear products to the mix, with original design t-shirts, hoodies, hats and bags. All the garments are printed using traditional screen-printing methods in my home studio.

More coming soon!

So that's what has happened over the last 5 years!..


..So what's next?

Well, if you've been keeping up to date with Brother & Gent on Instagram recently you'll know I'm working on a new product that I'll be releasing very soon! This new product will combine and include everything I've worked on to date and I think you're going to like it a lot. All will become clear soon!

To conclude, here's a new video with a quick update from me and a Studio Tour:

Thanks for reading.

Dan -